WIDE
AWAKES
COLLABORATORY MERCH
LAUNCH #1 / SEPTEMBER 21, 2020
T-SHIRT / $42
For our first Wide Awakes Collaboratory t-shirt, we worked with EVERYBODY.WORLD, a company founded in Los Angeles in 2016 by Iris Alonzo and Carolina Crespo. Iris is a fifth-generation Angeleno and Carolina a first-generation American; the daughter of Mexican immigrants who ran a factory in downtown LA for decades. They founded their company with a commitment to do things differently and with an eye towards creativity and equity—an ideal complement to the ethos of the Wide Awakes. By repurposing cotton waste from the manufacturing process to produce our JOY T-Shirt, EVERYBODY.WORLD has eliminated the need for additional pesticides, water, energy and soil. This shirt is also made by and with people receiving fair wages at every step of production.
The front of the shirt features the word JOY in a warm rainbow of color with a WIDE AWAKES eye standing in for the letter O. The back features a portion of the mission statement: The Wide Awakes are a group who believe in the evolution of society and in the power to radically reimagine the future through collaboration. Individually we are asleep, together we are awake!
All proceeds from this mask go directly to the Wide Awakes: a network of thousands of artists, cultural workers, and activists driven by the most urgent social and political issues of our time. The Wide Awakes are organizing communities, sharing knowledge, building art, agitating for change, and getting out the vote.
The Wide Awakes JOY T is printed on 100% recycled, raw, unbleached cotton in all its earth-speckled glory and has a classic cut that errs on the side of easy when it comes to fit. It can be worn by all and is available in sizes XS – 2XL.
MASK / $20
For our first Wide Awakes Collaboratory mask, we worked with 69, the mysterious denim brand with a cult following based in Los Angeles. More important than their mystery or their following, however, is the brand’s founding dedication to inclusivity and the groundbreaking belief that clothing can inspire joy that people can dance and party and love in. 69 has been producing non-gender, non-demographic clothing since 2011—always centering the collection and the wearer rather than the designer, who has stayed in the background—choosing community over celebrity. These custom masks are made from hand dyed fabric produced locally in Los Angeles, CA. These limited-edition masks feature the Wide Awakes eye hand printed in striking chartreuse yellow.
All proceeds from this mask go directly to the Wide Awakes: a network of thousands of artists, cultural workers, and activists driven by the most urgent social and political issues of our time. The Wide Awakes are organizing communities, sharing knowledge, building art, agitating for change, and getting out the vote.
TOTE BAG / $44
For our first Wide Awakes Collaboratory tote bag, we worked with Royal Jelly Harlem and Kingsland Printing. Royal Jelly Harlem is a Black-women owned company founded by Teta and Maya Gorgoni and inspired by the gorgeous printed fabrics they found and source from throughout Africa. These fabrics form the cornerstone of a brand dedicated to celebrating the diversity of the African continent and to supporting African-born craftspeople working in the garment industry in New York City. Kingsland Printing was founded by Sara Gates and is dedicated to preserving and advancing the art of screen printing by hand and collaborates with artists at every stage of their careers.
The front of the tote bag features the Wide Awakes eye hand printed in striking day-glo orange. The back features a portion of the mission statement: The Wide Awakes are a group who believe in the evolution of society and in the power to radically reimagine the future through collaboration. Individually we are asleep, together we are awake!
All proceeds from this tote go directly to the Wide Awakes: a network of thousands of artists, cultural workers, and activists driven by the most urgent social and political issues of our time. We’re organizing communities, sharing knowledge, building art, agitating for change, and getting out the vote. The Wide Awakes tote bag is printed on 100% cotton fabric cuttings that were left over from recent product runs and each style has been produced in an extremely limited run.
Learn more about Wide Awakes: New York Times, Dazed, Vogue, Vulture, The Guardian, Today
Photography: Alex Fradkin, Emily Andrews, LozoPhoto, Sidewalkkilla
Design: Otherward
©1860—∞
